After achieving tremendous with her latest venture Best Deal TV- India's first ever celebrity driven home shopping channel, Shilpa Shetty Kundra now proposes a business venture to give back to the society and empower women. Her latest initiative of women empowerment in association with the channel, gives women an avenue to showcase their entrepreneurial skills.

Keeping in mind, the growing response to home shopping in today's fast moving world,the initiative invites women aspiring to be financially independent to enroll in their Direct Selling Agent Program. An aspiring entrant will be required to invest a minimum of Rs 10000 and will be provided the catalogs and demo videos.

While talking about the initiative, Best Deal TV- Chairperson, Shilpa Shetty said,`It gives me immense pleasure in announcing the launch of the Direct Selling Agents Program with Best Deal TV. The initiative aims to encourage today's Indian women who are independent and self-sufficient to work at their own convenience without the need to be tied down to an organization."

"Women enrolling in this program can easily earn upto Rs 10 lac per annum with just an investment of Rs 10,000 and without the pressures of an organization` he adds.