Dilwale becomes a hit even before release?

Dilwale becomes a hit even before release?
Saturday, November 21, 2015 19:01 IST
By Santa Banta News Network
This is said to be the start of a nearly Rs 220 crore deal between Shah Rukh Khan's production house and a leading television network Barely four months ago, Shah Rukh Khan's Red Chillies Entertainments (RCE) had plunged into the distribution market for his upcoming film, 'Dilwale'. Now we hear the production company has entered into a 'strategic alliance' with TV network Multi Screen Media (MSM) to explore opportunities related to television, digital and film content.

Sources close to the star's banner claim that MSM has acquired the satellite rights of 'Dilwale' for Rs 60 crore and the entire deal covering his next two to three creative projects comes to a whopping Rs 220 crore.


"This is the first time in many years that the satellite rights of a movie has been sold before its release. The alliance involves some of the future creative content that RCE will make. Although not exclusive, it will be among the biggest and one-of-its-kind deals," says a source.

On April 10, hitlist had reported about the Rohit Shetty action-drama cracking the biggest music deal with Sony Music at Rs 19 crore.

Venky Mysore, CEO of RCE, confirms that the deal has been struck.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT