Dilwale becomes a hit even before release?

Dilwale becomes a hit even before release?
Saturday, November 21, 2015 19:01 IST
By Santa Banta News Network
This is said to be the start of a nearly Rs 220 crore deal between Shah Rukh Khan's production house and a leading television network Barely four months ago, Shah Rukh Khan's Red Chillies Entertainments (RCE) had plunged into the distribution market for his upcoming film, 'Dilwale'. Now we hear the production company has entered into a 'strategic alliance' with TV network Multi Screen Media (MSM) to explore opportunities related to television, digital and film content.

Sources close to the star's banner claim that MSM has acquired the satellite rights of 'Dilwale' for Rs 60 crore and the entire deal covering his next two to three creative projects comes to a whopping Rs 220 crore.


"This is the first time in many years that the satellite rights of a movie has been sold before its release. The alliance involves some of the future creative content that RCE will make. Although not exclusive, it will be among the biggest and one-of-its-kind deals," says a source.

On April 10, hitlist had reported about the Rohit Shetty action-drama cracking the biggest music deal with Sony Music at Rs 19 crore.

Venky Mysore, CEO of RCE, confirms that the deal has been struck.
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT