Actress and fashion diva Pernia Qureshi sure has a heart of gold and she likes giving back to the society. Through her online business venture, Pernia has always supported any cause that works for the upliftment of underprivileged girls, and now she wants to work towards such causes on a regular basis.

Accordingly, certain amount of money that Pernia's going to be making from selling the outfits will be donated to a foundation that works for the underprivileged children. So this way, one gets to live a fashionista's dream while also helping underprivileged kids.

A source says, `For a long time Pernia's Pop Up Shop has always supported any cause helps underprivileged girls. There has been a close association with a foundation which works for the underprivileged girls.`


`Pernia has decided to give a percentage of all the sales to the foundation that works for the welfare of underprivileged children. Pernia wants to do this to fulfill a promise that she made to her grandmother, which was to do zakat (one of the five pillars of Islam, which includes using money for charitable purposes),`the source adds.

Pernia informs, `I believe in giving it back to society, and what can be better than associating fashion with a cause. I promised my grandmother to do zakat, and I want to fulfill that.`