Shahid Kapoor and Alia Bhatt's chemistry seems to have become a hit since their recent outing.

This has led to their pairing catching the attention of several brands.

Shahid and Alia have been approached by several brands to come on board together to endorse their products.

A source reveals, "Shahid and Alia's pairing in their last film was widely talked about. Audiences loved seeing them together, and their on-screen chemistry was appreciated. They have another film lined up too, which is already generating curiosity."

Moreover, what seems to be adding to their advantage is their personal equation, adds the source. "The duo also shares a great rapport in real life. This is what translates on screen. Now brands want to capitalise on this, and hence, are approaching the duo to endorse their products together."