/> It looks like Rakesh Roshan's Krissh is poised for a lengthy innings as an iconic entertainer.

The Indian Institute Of Management (Indore) in collaboration with the Asia Research Centre, the University Of Hong Kong and Harvard Business Case Clearance House has decided to make an international case study on Krissh.

This will be taught in Indian Management institutes across the country and in schools in Europe, Asia, Latin and North America.

Says Dr Prashant Salwan, professor of international business and marketing IIM, Indore, "IIM are of consensus in short-listing Krissh as one of the first Indian movies which has a capability of an international-level vase study, It's one of the few movies wich has emerged from third-world countries to have a say in the world market.

Most importantly it has created a brand called 'India'. The IIM Indore will make an international case study on Krissh which will be taught in IIMs as well as leading business schools across Europe, Asia and America.

This research will be of immense help to students in learning management practices, global management of business, global factors on production, etc."

Says Rakesh Roshan, "The interest that Krissh has generated across the world has far exceeded what we expected. We knew we were making something path-breaking. But never knew it would be so far-reaching."