Radhika Apte speaks on why is it not important to `fit in` in the latest video of Culture Machine`s UnBlushed series.

This latest video on `Unblushed` featuring Radhika Apte questions what is `normal` and `acceptable` for an Indian woman, and more importantly who defines all of it. The video sends a strong message through women and young girls who aren`t ashamed of their love-handles, or imperfect teeth.

Talking about the video, Radhika says, "Every person has something distinctive and beautiful about her/him. It`s important to find that beauty within oneself and be proud of it. Society has created `definitions` of beauty which we get influenced by and start looking at ourselves through that filter. When Culture Machine`s Blush team approached me with the concept, I instantly remembered attempts to mild myself into this glamorous beautiful image imposed on me as a teenager. Through this video, we want to say that we find all women beautiful in their own inimitable way. I think we should all appreciate ourselves more."

In the video, a 30-year old Radhika is seen giving a wishful advice to her younger self. On stumbling upon a vintage photograph of her 15-year-old self, Radhika deep dives into her adolescence, with words running through her head that she wishes to tell young Radhika. Her pearls of wisdom become a `manifesto of the self`, as the visuals take us through other young `Radhikas`, who too aren`t living in denial of their true selves.

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