Marathi television actress Pallavi Subhash is Ekta Kapoor's new find on prime time with her new serial ''Karam Apna Apna'' which goes on this month air on Star Plus.

Star Plus will introduce its new prime time star Gauri (played by Pallavi Subhash) in the forthcoming serial of the channel with Balaji Television starting August 29 at 2130 hrs.

A new member and an addition to the Star Parivaar, the promising young and talented Pallavi Subhash will play the lead in the show.

Before being spotted by Ekta, the dimpled actress featured in two Marathi daily soaps ''Char Diwas Sasuche'' on ETV Marathi and ''Adhuri Ek Kahani'' on Zee Marathi.

An all new concept, ''Karam Apnaa Apnaa'' promises to be a show with a difference from the Balaji Telefilms stable. With its simple narrative, it vows to touch many a hearts and become a part and parcel of the viewers' life, soon after its launch, the channel said in a press release.

With the impressive ensemble of seasoned and popular faces of television in its line-up, the cast of the show includes Roopa Ganguly, last seen as ''Draupadi'' on television's path-breaking and biggest historical series of its time, Mahabharata, cricketer-turned-actor Salil Ankola, Apara Mehta (Savita from Kyunki), Sumeet Sachdev (Gautam from Kyunki), Geetanjali Tikekar (Aporna from Kasautii) and Delnaaz Paul to name a few.

It is a story of a middle class, likeable and non-ambitious character ''Gauri'' who hails from Kolkata and puts her family's interest before anything else in life. ''Karam Apnaa Apnaa'' will be told in a simple format, as its focus remains on the central character.

Gauri's only dream is to live a simple, happy married life with her husband and her kids, and as she reaches to the threshold of realizing this by getting married to her fiancé, Shashank, her life takes on a different journey all together, on a path she had never imagined to walk.

Deepak Segal, ex VP Content of STAR India said ''Star plus has been successful in entertaining the audiences, continuously for the past six years.

With the launch of 'Karam Apnaa Apnaa', we further aim to consolidate our leadership in the prime-time slot and stay on, with our single-minded endeavour to provide compelling entertainment and content for the viewers.'' Produced by Balaji Telefilms, the show is conceptualized by Ekta Kapoor.

The screenplay is by Mahesh Pandey and Aniruddh Pathak, the dialogues are from Brijmohan, and the show's directed by Anil V Kumar.