Often criticised for her onscreen skimpy clothes, Bipasha Basu will be promoting an apparel brand Pantaloon now.

The company has roped in sultry siren along with Zayed Khan to endorse its retail brand. Around four or five years ago, cricketers Sanath Jayasuriya and Mark and Steve Waugh were associated with the brand. This is the first time the company has roped in two Bollywood stars to endorse the retail brand.

Will Basu and Khan fit into the brand image to push the retail business? Aggarwal says, "Bipasha is known for her own distinct sense of style that appeals to millions. Zayed, on the other hand, has a youthful persona, which we felt could be wielded for our brand."

Basu and Khan will endorse the entire range of Pantaloon garments, all the collections stored under the Pantaloon brand: casual wear, formal wear, Western wear, ethnic wear, party wear and sportswear.

Basu endorses another garment brand, Levi's, but it is learnt that her contract with that retail brand has ended. So, there won't be any conflict between the two brands.

Currently, Basu also endorses Clinic All Clear, while Khan endorses Provogue.