The first of it's kind content based brand innovation in India, this Rohit Shetty B-L-O-C-K-B-U-S-T-E-R with the flamboyant superstar Ranveer Singh and Tamannaah, is being talked about in the advertising & marketing circles as one of the smartest content innovations that promises to be a game changer in terms of how brand integrations are done in the category. No surprises then that the film is closing in on 9 million views on the Internet in about 9 days of its launch.
However, the Ching's marketing team was in for a BIG surprise when Mr. Amitabh Bachchan tweeted his appreciation for the film last night - " #RanveerSingh and #RohitShetty .. how the heck did you do all this !!?? this #RanveerRohitShettyHitJodi ." This, coming from the Superstar of the millennium, a Brand Icon par excellence and the face behind some of the most well known brand campaigns, has given the team a big high! He continues to rave about it across multiple tweets calling it `Stupendous` including responding to people saying, `I am thinking how the 2 of them made this ad??`
Ranveer Ching Returns' biggest draw has proven to be this generation's superstar Ranveer Singh in his flamboyant, action hero avatar as Ranveer Ching. An Internet phenomenon in terms of popularity and mass appeal, Ranveer has always shaken up the marketing space with ground breaking, innovative campaigns like Durex and Ching's. His presence online, the crowd frenzy that he evokes on ground and his performance on stage makes him the true superstar of our times. A youth icon for his choices, and powerful talent, Ranveer remains the hottest thing on the film block today, with promises for more innovations coming your way.
In his own inimitable style, this is what Ranveer had to say to Mr. Bachchan on twitter- " Kya batayen Sir 😂paapi pet kya-kya karata hai insaan se !"
Well as long as there's Ching's Desi Chinese, clearly paapi pet will never be a problem
