First there was news about cartoonist K.V.Gautam saying no to Bigg Boss 10. Then Kabir Bedi denied going on it. The latest is actor Mukul Dev claiming to have refused it.

"Okay I have to do this... I am profusely sorry but the Bigg Boss people keep calling every season. Now it's time to put it in public," Mukul posted on his Facebook. "It would cost me a degeneration of the last morsel of my ancestral values and a cold-blooded murder of my child's respect for me to even be seen in a glimpse on that television show," he added.

Most of his fans on FB seemed to agree to his refusal, except for ex-contestant Kashif Qureshi (remember, the one-time so-called 'common man' of BB). "But bhai, my season 6 had a certain class. It started descending into the sewer after my season," Kashif replied to Mukul's post.


But Bollywood publicist Dale Bhagwagar feels that such strong feelings are fine as they are "the adrenalin" of the show. "It's all just like what I'd told one of my PR clients Mandana Karimi last season before she entered... People can love the show, they can hate the show, but they can't ignore it."

True. When Mandana repeated those lines during her introductory tete-a-tete with host Salman Khan, it felt as if she had instantly captured 'the essence of Bigg Boss'.