Deepika Padukone exhibits her creative side with 'Tere Saath Hai Tu'

Deepika Padukone exhibits her creative side with 'Tere Saath Hai Tu'
Saturday, October 01, 2016 19:00 IST
By Santa Banta News Network
For the first time, Deepika Padukone has taken the 'creative' route in a different manner altogether vis-a-vis her contribution to a new campaign for her fashion brand for women, 'All about you - by Deepika Padukone'.

When the team was brainstorming about the new campaign idea which consists of an online fashion & lifestyle initiative, Deepika, on her own, came with an idea and the core philosophy, which was immediately loved by everyone.

Later, when Deepika shared her thoughts with the core creative team of the campaign, they decided to go ahead with it.

The team then developed it into a proper concept and then the lyricist came up with the line, Tere Saath Hai Tu, for the campaign.

Although Deepika has been busy with her films of late, she took out time for the campaign because she feels very strongly for the same.

Also, Deepika feels it's special because the campaign will be out during Diwali.

When contacted, Deepika says: "I have been deeply involved from design to execution (of the campaign). And I also feel strongly about it since it's about inner strength, modern femininity and elegance."
Rashmika Mandanna Unveils Bold First Look from 'Mysaa' -Her Fiercest Role Yet!

Popular pan-India star Rashmika Mandanna has officially dropped the curtain on her next big project

Friday, June 27, 2025
Alia Bhatt Channels Rekha's Timeless Glamour in Silsila-Inspired Look at Umrao Jaan Screening!

Bollywood’s beloved fashionista and powerhouse performer Alia Bhatt once again proved her style prowess

Friday, June 27, 2025
Neeru Bajwa Deletes All 'Sardaar Ji 3' Posts Amid Controversy Over Hania Aamir's Casting!

The Punjabi horror-comedy Sardaar Ji 3 has found itself at the center of a heated controversy following the

Friday, June 27, 2025
WAR 2 to have a Global IMAX Release in theatres!

YRF’s blockbuster Spy Universe’s most anticipated action spectacle of the year WAR 2 will play exclusively

Friday, June 27, 2025
Sonakshi Sinha's ‘Nikita Roy' Release Postponed to Amid Screen Battle!

The much-anticipated supernatural thriller Nikita Roy, headlined by Sonakshi Sinha, has officially

Friday, June 27, 2025