Big B and Taapsee's Pink'creates awareness towards women safety

Big B and Taapsee's Pink'creates awareness towards women safety
Saturday, October 15, 2016 13:40 IST
By Santa Banta News Network
A unique advertisement campaign initiated by Zicom Electronic Security Systems Ltd, pioneers of Electronic Security in India, turned out to be big success for the company after the successful release of the movie `PINK`. As part of this strategic collaboration for its mobile application product `ZIMAN` which aims to mitigate risk against women, the company became a digital partner of the movie `PINK` which is based on real life stories related to crimes against women.

The advertisement campaign highlights how a woman could have saved herself by using the ZIMAN application while encountering an adverse situation. Commenting on the overwhelming response the campaign has received, Mr. Pramoud Rao, Managing Director, Zicom SaaS Pvt. Ltd. said, `The tie-up was one of its kind in the industry. The response we received after the release of `PINK` surpassed our expectations. The number of inquires we received relating to the ZIMAN app has increased drastically and has even translated to an increase in the number of users downloading and subscribing to the Women Safety application on their mobiles.`


As per the review analysis, in Mumbai alone the number of mobile user downloading and subscribing the application has doubled post the release of the movie. Nearly 1.8 lac women mobile users inquired online and through calls about the effectiveness of the application in mitigating risk while facing an untoward incident.

The trend of downloading and subscribing to safety apps has also been seen in remote areas and outskirts of cities. The promotional video created by Ziman, featuring Taapsee Pannu has got over 1 Million views. Aniruddha Roy Chowdhury's 'Pink' is based on real life incidents encountered by women and hence many could relate to topics shown in the movie. To tackle such occurrences, safety apps like Ziman can come for rescue. The uniquely featured app, will not only curb crime with its 24*7 support facility, but will also act as a virtual protector that will aid safety and security during times of distress.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT