There has been tremendous buzz on Tom Hanks and Irrfan Khan starrer Inferno. Given Irrfan`s significant role in the film, the film saw some unusual marketing ideas for the Indian markets.

A 40x40 size billboard in the most prime location in Mumbai with 3 leading multiplexes in the vicinity was taken over for a day with the Special animation, imagery and trailer of the film. This is the first time ever that a marketing innovation of this kind has been done for a movie in india.

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