One of the most awaited films of 2016, Ae Dil Hai Mushkil's music has been a blockbuster ever since it launched. Ae Dil Hai Mushkil's songs streamed over 50 million times on India's leading digital entertainment destination - Hungama Music, making it the most preferred destination for online listeners. Composed by Pritam with lyrics by Amitabh Bhattacharya, the music of Ae Dil Hai Mushkil has hit the right chord with audiences and has been consistently topping the popularity chart on Hungama Music.

Speaking about the digital success of the film's music, Siddhartha Roy, CEO of Hungama.com said, `50 million+ streams for Ae Dil Hai Mushkil is a phenomenal achievement and clear indicator of the fact that Hungama Music users have enjoyed and appreciated the movie's music wholeheartedly. It is extremely encouraging that Hungama Music has been chosen as the preferred destination by fans of the movie. We are excited about the journey so far and are working towards reaching the 100 million mark soon.`

Says Sanujeet Bhujabal, marketing Director Sony Music India, `50mn streams is phenomenal and a feat that has not been achieved yet in Bollywood in such a short span. Our strategy of building one single at a time and allowing enough time for each song to breathe has worked exceptionally well with this album. We are extremely proud of this album and we are sure post the film release these numbers are going to grow manifold.`