Terence creates Guinness World Record

Terence creates Guinness World Record
Saturday, November 26, 2016 09:42 IST
By Santa Banta News Network
What's the word that spells YOUTH, ATTITUDE, and FASHION? Denim. Denim, over generations, has represented the spirit of youth and fashion. And taking this timeless fabric to a whole new level is fbb's latest Denim Dance campaign that expressed the mood of denim through dance.The brand created history with its own Guinness World Record for making the "World's largest photo book" that contained photographs of people dancing in denim! The book with a height of 18 feet and width of 27 feet was unveiled at 4pm at the Infinity Mall, Malad. This marked the peak of the campaign that had picked up great momentum across India in the past weeks.

The campaign took the nation by storm, as fbb along with India's top celebrity choreographer, Terence Lewis created the denim dance anthem along with Bindaas and Radiocity. This music video that released all over India invited people join the dance and share their own denim dance photo on digital/social media with #fbbDeninDance, to be part of the Guinness World Record.Through this campaign fbb collected pictures from all over India, and the campaign unfolded into World's Largest Photobook! The video, in its colourful quirky avatar, carried a feel-good factor as it reflected the youth's happiness mantra of staying positive and cool.

On October 16, RJs from 12 cities matched their footsteps with celebrity choreographer, Terence Lewis' moves. More than 20 media houses and 250+ cities plugged in to be a part of this campaign as the dance was telecast LIVE on News X and FB Live! The momentum was great!

Not only did these activities fuel more excitement about the brand but it also made fbb denims a part of the youth's philosophy.All this created denim buzz and got people excited about the various denim fits.The intention behind this entire campaign was to build fbb as the denim destination of India since modern India too is no less known for its youth, attitude and fashion.
Azaad Hai Tu Title Track Witnesses One of the Biggest Song Launches of 2024!

Ajay Devgn, Director Abhishek Kapoor, Producer Pragya Kapoor, Aaman Devgn, and Rasha Thadani Captivate Bhubaneswar with a Grand Unveiling of the

Monday, December 23, 2024
Paatal Lok Season 2 Release Date, Everything You Need to Know About the Upcoming Crime Thriller!

The highly anticipated second season of the crime-thriller series Paatal Lok is set to premiere on January 17, exclusively on OTT platform Prime Video. With a stellar cast

Monday, December 23, 2024
Advance Bookings for this year's mass commercial Christmas entertainer Baby John are now open!

Produced by Murad Khetani, Priya Atlee, and Jyoti Deshpande, Baby John is a story that is close to everyone's heart. Directed by Kalees, the film is filled with emotions, humor, action, lively

Monday, December 23, 2024
Badshah Calls for Unity Amidst Diljit Dosanjh and A. P. Dhillon Controversy!

The escalating tension between Punjabi superstar Diljit Dosanjh and singer-songwriter A. P. Dhillon has caught the attention of rapper Badshah, who has stepped in with a message

Monday, December 23, 2024
Allu Arjun's House Attacked Over Demands for Compensation in Stampede Incident!

The controversy surrounding the tragic stampede at Sandhya Theatre in Hyderabad continues to escalate. On Sunday, protesters targeted the residence of Telugu superstar

Monday, December 23, 2024
ADVERTISEMENT
ADVERTISEMENT