The campaign will showcase how the brand comes to the rescue of people in the liquidity crunch situation that has cropped up after demonetisation. The campaign would target the consumers through various digital platforms such as Snapchat, Facebook, Twitter and Instagram.
The campaign videos will have Sunny along with her husband Daniel Weber, in an informal relaxed disposition at her home, yearning for some great food and Foodpanda does the trick for her.
The short digital campaign would majorly play on Snapchat.