It's rare to see a star promote a film so aggressively but Sushmita has been doing it with aplomb. She was rocking at the forefront during the recent music release of the film and has been doing a lot of promotional appearances for it on TV along with clips of the film that show her performing as a Rock Star.
When jokingly challenged by CNN-IBN that it appeared she planned to give Beyonce and Shakira a run for their money, Sen responded, "If I had half the voice to sing, I bet you they would have been all out of the market!"
Zindagi Rocks, directed by by Tanuja Chandra, focuses on Sen in the role of a Rock Star. Her co-stars in the film include Shiny Ahuja, Moushmi Chatterjee, Kim Sharma and Seema Biswas.