/> Karan Johar is going places. After going to the Toronto Film Festival and a stopover in New York Karan is back in Mumbai to endorse the products of Hewlett & Packard.

Reveals Karan, "Yes, it's my first endorsement. They've got four or five leaders from various fields to endorse their products. They got the market leaders, so to say. I was chosen from media and entertainment. I didn't do it for any monetary purposes. I did it because their campaign seemed to suggest they wanted architects and not tools from various fields."

Karan has never endorsed any product before. "I don't want to start selling a soap. That's great for an actor. Not for me. I had to be careful about which product I chose to endorse. This one goes with my personality. It's a print campaign so far."

Karan jokes he felt like a star shooting the ad campaign. "Mickey Contractor did my make-up and Atul Kasbekar shot me. And then I faced the camera. Which was thrilling enough."

Says Karan, "This is a specific campaign and not a long-term arrangement. I just had to hold a computer in my hand. I'm a frustrated actor and I always wnted to face the camera. I hope I didn't end up looking like a fool. Yes, it's a first. There have been many firsts lately. I hosted a talk show and an awards function for the first time. By the way, I also make films."