Even before the Salman Khan starrer, Tubelight, has hit theatres, the movie has been adding innovation after innovation to its bucket of milestones! Tubelight has now become the first Bollywood film to launch an official channel on GIPHY, the world's first and largest GIF search engine.

GIPHY has previously worked with Hollywood Films like Moonlight, Finding Dory and Beauty & the Beast.

The website has created an entire channel dedicated solely to the film. GIFs from key moments in the trailer to GIFS from the movie's music videos, GIPHY has set up an official Tubelight page where users can consume, find and share content.

The GIFS will also be available through GIPHY's integrations on messaging and social media platforms like Facebook, Twitter, Whats App Messenger and more.