Bollywood's new entrant Upen Patel is high on the endorsement charts. After being roped in by Provogue as its youth icon, the actor will now be the brand ambassador of D'damas Desire.

"It's really the best I could have asked for at such a short time. The supermodel to actor transition has been quite a journey. But since I have got huge releases coming up and have signed good films, I have quit the ramp completely," said Upen.

"My first film ('36 China Town') has been such a great debut for me. I will work harder and grow as an actor with each film and let my performance speak for itself."

He has earlier been associated with brands like Tuscan Verve and Tommy Hilfiger.