Watch: India's biggest multi-lingual street collaboration is here!

Watch: India's biggest multi-lingual street collaboration is here!
Tuesday, November 07, 2017 13:36 IST
By Santa Banta News Network
Our latest work for Puma - the Suede Gully anthem is a brand movement that integrates art, dance and music in the most compelling form of content - a music video.

India has a very strong and unique `Gully` (street) culture, which while having evolved over the years, still retains its rawness. Our streets carry, shape and communicate opinions and over time, have grown to become a mode of self-expression for many. DDB Mudra recognized this resilient underground street culture bubbling under the surface and decided to amp it up and bring it to light. Thus was born Suede Gully.

Keeping Puma Suede at the center of it all we have brought together the three major street art forms - Graffiti, Rap and Dance into one major creative collaboration. The campaign brings 8 rappers, 7 street artists and 36 hip-hop dancers together; all hailing from 4 different corners of the country. The idea here, was to bring out the artists from the untainted part of the city and stitch together their talent, passion and attitude into one addictive music video.

aHR0cHM6Ly93d3cueW91dHViZS5jb20vZW1iZWQvWHQ3ZThqSUlPOHc=
Deepika Padukone joins Allu Arjun, Atlee and Sun Pictures in the biggest visual epic of Indian cinema!

A blockbuster announcement has sent the Indian film industry into a tizzy. With icon star Allu Arjun

Monday, June 09, 2025
Friendship, Dreams and Glory: Amazon MX Player drops the trailer for Gamerlog starring Darsheel Safary in a coming-of-age esports showdown!

Amazon MX Player, Amazon’s free streaming service, today announced its upcoming series Gamerlog, by

Monday, June 09, 2025
Sonam Bajwa and Chunky Pandey Celebrate the Success of Housefull 5's Bumper Opening!

Housefull 5 is creating waves across the country, winning hearts with its comic timing and receiving applause

Monday, June 09, 2025
Netizens Applaud Chitrangda Singh in Housefull 5!

Chitrangda Singh is back and this time, she is packing in laughter in the theatre. The actress, known for her

Monday, June 09, 2025
Patralekhaa Talks Career Lows, Raj's Support, and Why No One Does It Like Alia and Ranbir in Filmfare's OTT Showcase!

Patralekhaa, an actor who effortlessly combines striking style with compelling substance, opens up in a

Monday, June 09, 2025
ADVERTISEMENT
ADVERTISEMENT