The award given is to felicitate the stalwarts of the Indian Film Industry who have made a remarkable contribution in promoting Italy-India friendship and Italy as a destination. Sajid has shot two of his films there Housefull and Kambhakkt Ishq which has his Rocky-Rambo idol Sylvester Stallone who enacted a classic cameo.
Sajid has earlier also received many recognitions for promoting friendship between India and different countries through his films. He has received the Italian territory of Puglia's Official Tourist Board 'Pugliapromozione', along with Apulia Film Commission has dedicated a travel itinerary and has also been conferred with France's prestigious Chevalier dans l'Ordre des Arts et des Lettres (Knight of the Order of Arts and Letters) award. The honour is conferred to people who have distinguished themselves by their creativity in the field of art, culture and literature or for their contribution to the influence of arts in France and throughout the world.
While fans are eagerly awaiting for his Kick 2 and Housefull 4, the next film stated from his banner Nadiadwala Grandson Entertainment is Baaghi 2 which will be releasing on 30th March and recently the production house gave out 21st February as the trailer launch date.