It was an idea that Akshay and the makers were toying with, right through the development of the film. Padman is based on the story of Arunachalam Muruganantham who brought about a near revolution by introducing a machine capable of producing low-cost sanitary pads , the actor was of the opinion that it should reach as many women as possible. Aware that the prohibitive prices of tickets could be a deterrent, the team decided that the social drama be screened for the female audience .

Confirming the story, Vivek Krishnani, MD, Sony Pictures, co-producers of the film, says, "It's our way of expressing gratitude for the incredible love and support the film is receiving." Gautam Dutta, CEO, PVR Cinemas, says, "We are happy to collaborate with the team of Pad Man for this unique initiative. The movie has been successful in garnering good response from the audiences, and we hope that it continues to inspire everyone.