In coming days we'll see content becoming platform neutral: Ekta Kapoor

In coming days we'll see content becoming platform neutral: Ekta Kapoor
Tuesday, May 08, 2018 14:07 IST
By Santa Banta News Network
Filmmaker Ekta Kapoor who is undoubtedly the only female producer has carved her niche in the industry with utmost excellence.

Having been touted as the TRP queen, Ekta has set a benchmark when it comes to daily soaps. The filmmaker has not just treated the audience with Television contents but has also ventured into film and digital industry.

When asked about platform neutrality, Ekta Kapoor shared, "I definitely believe we are going to be platform agnostic. I don't think there is going to be a platform that's going to suggest what we are going to watch, because what we like watching is coming in film or on television or on digital space. Content will find space in all 3 medium and find various forms of commercial exploitation because the movie will be first released then will go on the digital app and then will be shown on TV and people will come and consume in all three medium so yeah with coming days we'll see content becoming platform neutral".

Her latest domain being the Digital platform, Ekta has tailor-made content for the online audience. She has her own digital video streaming service where she brings in content for the younger generation who doesn't watch television more and like watching content on their phones more.

Ekta Kapoor has taken bold steps and made few contents of the most amazing contents on the digital platform as well, like the curious case of Subhash Chandra Bose's death, a gay love story, and a married couple having an extramarital affair. These are concepts which people in our country hardly talk about but Ekta has always supported different content.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT