In coming days we'll see content becoming platform neutral: Ekta Kapoor

In coming days we'll see content becoming platform neutral: Ekta Kapoor
Tuesday, May 08, 2018 14:07 IST
By Santa Banta News Network
Filmmaker Ekta Kapoor who is undoubtedly the only female producer has carved her niche in the industry with utmost excellence.

Having been touted as the TRP queen, Ekta has set a benchmark when it comes to daily soaps. The filmmaker has not just treated the audience with Television contents but has also ventured into film and digital industry.

When asked about platform neutrality, Ekta Kapoor shared, "I definitely believe we are going to be platform agnostic. I don't think there is going to be a platform that's going to suggest what we are going to watch, because what we like watching is coming in film or on television or on digital space. Content will find space in all 3 medium and find various forms of commercial exploitation because the movie will be first released then will go on the digital app and then will be shown on TV and people will come and consume in all three medium so yeah with coming days we'll see content becoming platform neutral".

Her latest domain being the Digital platform, Ekta has tailor-made content for the online audience. She has her own digital video streaming service where she brings in content for the younger generation who doesn't watch television more and like watching content on their phones more.

Ekta Kapoor has taken bold steps and made few contents of the most amazing contents on the digital platform as well, like the curious case of Subhash Chandra Bose's death, a gay love story, and a married couple having an extramarital affair. These are concepts which people in our country hardly talk about but Ekta has always supported different content.
Ramayana: Part 1 Wraps Up Filming - Ranbir Kapoor Calls It His Most Important Role!

The much-awaited mythological epic Ramayana: Part 1, helmed by acclaimed director Nitesh Tiwari, has

Tuesday, July 01, 2025
Sara Ali Khan and Aditya Roy Kapur Take Mumbai Metro Ride to Promote Metro In Dino!

In a refreshing break from the usual film promotion routine, Bollywood actors Sara Ali Khan and Aditya Roy

Tuesday, July 01, 2025
Vaani Kapoor's Thrilling OTT Debut 'Mandala Murders' to Premiere on Netflix!

Netflix and Yash Raj Films (YRF) are set to release their highly anticipated crime thriller series, Mandala

Tuesday, July 01, 2025
'Four More Shots Please!' Season 4: Prime Video Confirms Final Season of the Hit Series!

Prime Video has officially announced the fourth and final season of its popular series Four More Shots

Tuesday, July 01, 2025
Tanvi The Great Trailer Receives Rave Reviews from Shah Rukh Khan and Anil Kapoor Ahead of Its Release!

The trailer for Tanvi The Great, the much-anticipated directorial project from veteran actor Anupam Kher, has

Tuesday, July 01, 2025