Ekta Kapoor opens up on breaking the rules in the entertainment industry

Ekta Kapoor opens up on breaking the rules in the entertainment industry
Wednesday, May 16, 2018 13:54 IST
By Santa Banta News Network
Content Czarina Ekta Kapoor as a filmmaker has pioneered varied platforms. While she is gearing up for her film release, she is delivering content to OTT viewers and TV audience simultaneously.

Ekta Kapoor who is currently gearing up for her upcoming film 'Veere Di Wedding' shared her thoughts on the same saying, "I am like an ostrich. I put the work out and then I shut myself because people will say a lot of things. Now, we are moving towards its release, so we are all in the execution mode from putting out the promos, songs and new visuals."

Talking about the expectations of the audience, Ekta revealed she doesn't feel any burden, "Actually, I don't because I believe you can't start getting too tied up with success and failure. Actually, my burdens are very different. For example, my neck is hurting now, so I am worried ki kuch hua toh nahi mujhe (laughs). I have learnt from my failures and I don't get fascinated by success. After VDW, I will move on to Mental Hai Kya (with Kangana Ranaut). So every time, I get in to a new project, I don't think of the previous one."

Breaking stereotypes in the entertainment world, Ekta Kapoor carved a niche for her own, creating new content for the audience. Ekta has very well known the pulse of her viewers and delivered the best time and again.

Living by her own terms, Ekta Kapoor shared, " My whole thing is, 'why limit ourselves'. At any point of time, if we feel, 'yeh chalega nahi, then it's like we are listening to rules that our industry forefathers set for us'. Every day, we get exposed to fresh content, work in different mediums, and evolve more. We are becoming smarter and evolving every day and so is the world, so why follow the old rules? Sometimes, I do feel that I am a bit too stretched [for time]. But I love my job. I get stressed only when I have to go to parties or sit for interviews (laughs). I am the happiest when I do creative work. My job is my party. I am getting a chance to live the life of three different creators on three different mediums. TV is all about family audience, and I am also busy with VDW, which are two different worlds. Then, I am also sitting on something absolutely distinct like Mental Hai Kya. Plus, there is also Gandi Baat (web series). So I have an opportunity to explore my mind, and learn so much from various people. Yes, multitasking is going to take a toll on you and it does. But I think I am doing a fun job and I should be very grateful."

Hailed to be the TRP Queen and the pioneer of daily soap entertainment, Ekta Kapoor solely changed the face of Indian TV. After conquering TV, the content czarina is leaving impressive imprints on the cine-goers. Ekta Kapoor clearly knows the pulse of viewers across the platform as she gave us movies based on different genres.

Her latest domain being the Digital platform, Ekta has tailor-made content for the online audience. She has her own digital video streaming service where she brings in content for the younger generation who prefer watching content on their phones as opposed to Television.
Priyanka Chopra Glows Radiantly as She 'Plays with the Sun'!

Global icon Priyanka Chopra Jonas recently stunned her fans with a series of sun-kissed photos that radiate elegance and charm. The actress, known for her timeless beauty and international appeal, shared the pictures on Instagram, leaving fans

Thursday, November 21, 2024
Ananya Panday Sparks Buzz with Unseen Photo of Nani Enjoying Beer!

Bollywood actress Ananya Panday recently stirred conversations on social media by sharing an unusual yet endearing birthday tribute to her grandmother. The actress posted a previously unseen picture of her Nani holding a beer mug, capturing both

Thursday, November 21, 2024
Varun Dhawan Enjoys His 'Vitamin Sea' and Prepares for Upcoming Blockbusters!

Bollywood heartthrob Varun Dhawan, known for his energetic performances and versatility, recently treated fans to a glimpse of his seaside retreat. The actor, currently

Thursday, November 21, 2024
Rithvikk Dhanjani shares his joy on his new rom-com Half Love Half Arranged Season 2!

Amazon MX Player, Amazon's free video streaming platform, recently launched the eagerly anticipated second season of Half Love Half Arranged. The slice-of-life drama revisits the journey of Riya Tanwar, a gynecologist whose life seemed perfectly

Thursday, November 21, 2024
Abhishek Bachchan Gets Emotional on KBC 16: Talks about being a 'Girl Dad'!

This Friday, get ready for a laughter-packed and heartwarming episode of Amitabh Bachchan hosted 'Kaun Banega Crorepati 16' on Sony Entertainment Television as this special edition will bring together the charismatic Abhishek Bachchan along with the

Thursday, November 21, 2024
ADVERTISEMENT
ADVERTISEMENT