A judicial magistrate's court issued the summons on Monday to Bachchan and four others in the case filed by National Organisation for Tobacco Eradication (NOTE), the NGO's counsel Vilas Thali said on Tuesday.
The NGO has alleged Bachchan violated anti-tobacco laws by appearing in an advertisement of Anchor Daewoo India which featured a photograph of him with a cigar in the film "Family". The case was filed by NOTE general secretary Shekhar Salkar.
Thali said besides the actor, producer Keshu Ramsay, his company DMS Films Private Limited, Anchor Daewoo India and AB Corp Ltd were named respondents in the case.
The case was filed under CrPC, Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act of 2003 and Goa Prohibition of Smoking and Spitting Act of 1997.
NOTE said between December 25, 2005 and January 1, 2006, hoardings with Bachchan smoking a cigar and endorsing Anchor Daewoo's electronic appliances were put up along the National Highway 17 from Margao to Mapusa in Goa.
"Such hoardings were also displayed at various places in the country," said Thali.