Mission Awareness : Neha Kakkar pays tribute with new single ‘Isspeshal Yaari’

Mission Awareness : Neha Kakkar pays tribute with new single ‘Isspeshal Yaari’
Wednesday, June 20, 2018 12:16 IST
By Santa Banta News Network
One of the most popular singers of this generation, Neha Kakkar is known for her chartbusters like Chull, Kaala Chashma, London Thumakda and more. Now, she has extended support for mental health & disability by cutting a new single with a special needs band. The band created by Yash Raj Film`s youth wing Y-Films, titled Brooke Bond Red Label 6-Pack Band 2.0 comprises 6 differently abled teens with incredible music skills. The track is `The Isspeshal Yaari` celebrates the friends who stand by you in times of need and otherwise.

While speaking on this collaboration, Neha said, `When I was first introduced to the band, I couldn`t believe the talent that I saw. They are such sweet kids, filled with innocence. In the few hours that I spent with them, all I remember was being happy. I wish our whole world was filled with isspeshal friends like these, then it would certainly be a much better place!`

The music video for the song was made special courtesy a trip to the fantastic Imagica Adlabs Amusement Park. The band with their best friends spent a day on rides, attractions and more. From rollercoasters, Gold Rush Express, Tubby Take Off to the newly opened celebrity museum, Snow Park and yummy food to boot, it became the perfect location to celebrate friendship.

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Pooja Shetty Deora, Director, Adlabs Imagica added, We are proud to have hosted the kids from the 6 Pack Band 2.0 and their friends during this shoot, it was a lot of fun and learning. We must make space for those that are differently abled to have a society that is fair and equal to all.

The music video directed by ace Bollywood choreographer Adil Shaikh is triggered by the insight that often the biggest challenges people with special needs face, are not in the classroom, but on the playground. That of making friends and keeping them. That`s why those who stick it out with them, and stand up for them are isspeshal. So the video features photographs of people with special needs with their best friends from around the world.

Ashish Patil, Head of Y-Films said, `We couldn`t have found a better yaar than the supremely talented Neha Kakkar to make this 6 Pack Band 2.0 song even more isspeshal. Neha helped us celebrate those isspeshal friends from across the globe who help make this world a better place.
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