The one of its kind initiative which identifies and rewards the short film industry in an unbiased manner by giving due recognition to their talent is gaining quite a momentum currently. Supporting these critics will be critically acclaimed and successful directors like Sriram Raghavan and Sujoy Ghosh.

The initiative is in support and appreciation for the Indian short filmmakers. Talking about short films, director Sujoy Ghosh shares, `It's a great challenge to be able to do story telling in short films format but they are also are great learning platforms for people who want to get into filmmaking, especially when you have to learn about everything from scratch like scripting, editing, cinematography etc all faculties are same as a feature film and the only thing different is the medium of presentation. I believe a short film has to be a very clever project and high on content as.`

NVS Media, a company owned by the Vistas Media Capital Pte Ltd (Singapore) has also associated with the Critics' Choice Short Film Awards marking its support and appreciation for the Indian Short Filmmakers Revealing further on joining hands for this initiative, Sujoy shares, `A short film's publicity depends on word of mouth. And for that it has to leave that impact on the viewer so he/she is able to talk further about it. To make your short film as a commercial product it a challenge. It's a great learning experience at the same time. I personally feel it's an incredible great initiative because it gives some legitimacy to short filmmakers and will hopefully encourage more and more creative minds.`

Film Critics Guild in partnership with Motion Content Group is all set to present the first-ever short film awards 'Critics' Choice Short Film Awards'. The Critics' Choice Short Films Awards event will be held in Mumbai in December 2018.