Earlier this week saw the release of the 'Cheat India' poster, which had Emraan Hashmi's face stitched together by an assortment of exam admission cards and rupee notes. The intriguing creative led to endless speculation about his character in the film.
Hashmi had stated in an interview that the film was a first-of-its-kind for him, besides being topical and relevant for students and parents. Its controversial tagline, 'Nakal Mein Hi Akal Hai', clearly points towards the rampant malpractices in the country's financially lucrative education sector.
Khatam hua intezaar, #CheatIndia ka teaser aa raha hai kal..... yaani shukravaar! 12pm, 16 November!@emraanhfilms @tseries @iamitbhadana @ellipsisentt @itsbhushankumar @tanuj_garg @atulkasbekar #CheatIndia #NakalMeinHiAkalHai #CheatIndiaTeaser pic.twitter.com/O2mEVRVXyO
— emraan hashmi (@emraanhashmi) November 15, 2018
The film debuts the talented Shreya Dhanwanthary and features more than forty theatre actors cast after extensive auditioning.
Produced by Bhushan Kumar's T-Series, Tanuj Garg and Atul Kasbekar's Ellipsis Entertainment, and Emraan Hashmi Films, Cheat India is due for a world release on January 25, 2019.