The Khans -- Salman, Aamir and Shah Rukh -- have been ruling the entertainment business since ages. They have been beating every list and have stayed in best form and at the top of their game since three decades now.

And though all of them have faced disasters last year with their movies Race 3, Thugs of Hindostan and Zero, "there is no chance they are gonna slow down anytime soon," feels Bollywood's only PR guru Dale Bhagwagar.

In fact, Dale says he is sure they will come up with "superb surprises and even more wonderful performances in the years to come." When asked, how long does he think the audiences will patronize their brands, the Bollywood publicist says, "The one who manages to cater and appeal to the current school kids the most, should last the longest."

And which Khan could that be? "Currently, its Aamir who seems to have that advantage. Though Salman's craze is said to be more in the nook and corners of India, and SRK enjoys great popularity even abroad; its Aamir who understands PR and strategy better. So I won't be surprised if the baby-faced Aamir lasts the longest."

"Plus, having built much of his career on experimenting with roles and keeping that image intact film after film, he will be able to adapt better to change, and may even age more gracefully than many others in the industry," analyses the Mumbai-based public relations expert. Whoa! That's an interesting analysis indeed. Hai na?

And Aamir is now even expanding his market to China -- the country with the highest population in the world. So yes, he has surely got his finger on the pulse of Gen Z.