The campaign aimed at an interactive engagement of the character, Janhvi with the followers on twitter and Instagram, where she welcomed ideas from them on how to trouble her mother-in- law, hinting on the bitter-sweet essence of the relationship. In just a couple of hours, twitter is abuzz with #AakhriSaas trending where Janhvi has received numerous trick-o-tells from people on how to trouble the saas.
Make some delicious food Like JAHAR wali palak panner and tea with two spoons of JAMAL GOTA 😈😈 Taaki wo #AkhariSaas tak aapki Khatirdaari Na Bhul Sake @shrenuparikh11 mam me and my YouTube subscribers are waiting for #ekbharmmsharvgunsampnn love you❤❤
— TRP TV (@beautiful_hind) April 20, 2019
Saas ki photo pe haar chadha dena, phir kehna "Sorry mummyji😏"#AakhriSaas #EkBhramSarvagunSampanna #JanhviMittal #ShrenuParikh
— Green Eyes and Freckles👀🌌 (@RagLakRadha) April 20, 2019
Lipstick ke jagah fevistick de dena ✋✋ #AakhriSaas 😋
— Shreya Arun (@shreyaaruns) April 20, 2019
Tickle ur saas taaki hass hass kr pet dukhne lag jaaye to trouble her #AakrhiSaas#TroubleWithTickling
— Manognya {TEAM CSK💛+TEAM MI💙} (@manognya_) April 20, 2019
😂😛
Soaping water at the stairs' edge #AakhriSaas
— 🇲🅰️🇭1️⃣🇷🅰️💕 (@Mahy1380) April 20, 2019
Earlier, Shrenu had shared the new promo of her upcoming show on social media. Her fans were surprised to see her in a different avatar as she has always played the perfect and ideal bahu, over the years. The makers of the show have kept the actors and the storyline a secret, so far but have not shied away from interesting campaigns and trail of glimpses to build on the curiosity.
Over the promotions period, the makers were able to build on the anticipation around the show and the never-seen- before avatar of Janhvi, essayed by Shrenu, who has been a household name on the television screen with her previous shows like Iss Pyaar ko Ka naam dun, Ishqbaaz to name a few. Apart from Shrenu, Zain Imam will also be seen playing the lead role in the upcoming show.
To kick off the first leg of promotions, Shrenu was seen seeking blessings at the monumental 1000 years old Saas Bahu Temple in Udaipur, Rajasthan, amidst the whirlpool of media and garnering all the appreciation for the initiative of bring the forgotten temple to the light of the day. The character Janhvi Mittal is all over the social media, holding the attention of the paparazzi for being the namesake to Janhvi Kapoor- drawing comparisons, polling on looks and loving them both with the hashtag #KJanhviVsJanhvi.
The show is set to air on national television, Star Plus at 7 pm, Monday to Friday- to clear your 'Bhram' as the 'Sarvagun Sampanna' of the show- Ek Bhram Sarvagun Sampanna.
