But the film has its unexpected champions, like Kangana who sees an uncanny resemblance between Sooraj's story and the recent traumatic events that transpired in the life of Kangana's sister Rangoli.
"When friends told me Vivah is my sister's story I couldn't believe it. But there are uncanny similarities between what happens to the girl in Vivah and my sister's life. Both are about small-town girls engaged to devoted men.
In Vivah the girl gets burnt just before her wedding and her fiancé stands by her in spite of the haadsa. That's precisely what happened with my sister Rangoli. After her face was burnt in an acid attack, her fiancé stood by her exactly like Shahid Kapoor. They're going to get married in February."
Kangana's sister has now been discharged from hospital and has gone to Dehra Doon to testify against the alleged culprit who threw acid in her face.
"She'll return shortly. But until she does, I feel a strange emptiness in my life and house. This whole traumatic time after her accident gave us time to bond like never before. I never felt closer to Rangoli. And she to me. I can hardly wait for her vivah to happen."
Kangana wonders why our movies are accused of being unreal when they often reflect what is happening all around us. "If my film Woh Lamhe was Parveen Babi's story, Vivah is my sister's story. Can you imagine two more dissimilar films than these two? And yet both are mirrors of real life."