Online sensation Lisa Mishra signs exclusively with VYRL Originals

Online sensation Lisa Mishra signs exclusively with VYRL Originals
Saturday, May 18, 2019 14:23 IST
By Santa Banta News Network
Lisa Mishra, a Chicago based artist and an online sensation is now exclusively signed with VYRL Originals for non-film music.

VYRL Originals, the unique platform dedicated to non-film music in India. VYRL has been instrumental in nurturing established non-film artistes and has served as a launch pad for upcoming non-film music talent. Lisa's reprise version of Tareefan from the film, Veere Di Wedding led to a huge success by crossing millions of views across Instagram and YouTube. Her versatility in the genres of Rhythm & Blues and hip hop led to what ultimately became musical contributions in Grammy - winning album Coloring Book by Chance the Rapper and Emmy - nominated series Brown Girls. With a captive YouTube audience of over 170,000 subscribers on her channel, Lisa has created a space in everyone's hearts with her melody and unique style.

Commenting on the announcement, Lisa Mishra shares `My passion for music has got me to where I am today. From teaching myself to sing and play guitar, to putting my spin on favourite tracks, I have always tried something innovative. Signing up with VYRL Originals for the music I do outside of films is definitely my first step towards achieving my dreams and creating a space for myself in the music industry.`

Speaking on the announcement, Vinit Thakkar, Senior Vice President, Universal Music Group, India and South Asia and EMI Records India said, `Lisa is an extremely talented artist and we are thrilled she's a part of the VYRL family. We are glad to be a part of the next phase of her exciting musical journey. We are confident that this is the start of a long and successful relationship. Our focus on working with the best in the non-film music space and building the category will continue.`
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