"An eye for an eye will make the whole world blind" the famous quote by Mahatma Gandhi is the basis for the contest hosted by Adlabs' Black in collaboration with Barista to propagate the message of anti-terrorism.

As the part of the promotion campaign, contestants will be able to win several prizes including Black Friday posters, T-shirts and a grand prize of a free lifetime supply of Black coffee! The basic objective of the promotion is to reinforce the message of anti-terrorism that is being given out by the film.

"The tie-up with Barista Café was important as it will spread the anti-terror message amidst the youth Barista seems to be the apt affiliate as it attracts clientele varying from teenagers to young adults." Kashyap said. The Black Friday anti- terror contest is scheduled to run till the release of the film – February 9th in all the major cities.