Aishwarya's sarees are a rage

Aishwarya's sarees are a rage
Tuesday, February 13, 2007 14:42 IST
By Santa Banta News Network
As the news about Aishwarya Rai, the Bachchan family's daughter-in-law to be, buying some Banarasi Sarees and other items spread through media, the handloom industry in Varanasi is witnessing a boom.

Bollywood actress and former Miss World Aishwarya has recently bought some Varanasi Sarees for her wedding-day, which appears to have fascinated a lot of women's attention across the country. And, the sudden surge in Banarasi Handloom Industry bespeaks that.

"After Aishwarya's sarees, cloth for Abhishek's Sherwani, a traditional attire for wedding day, was ordered. And with the demand of Abhishek's sherwani, people have come to know that we also make designer clothes," said Ajiullak, a weaver.

According to Saree traders in the city, bulk orders for their wares have started pouring in.

"Since the time Aishwarya included Banarasi Sarees to her wardrobe collection, there has been a huge boom in the saree industry," said Abdul Salam, a saree trader.

"After Aishwarya bought Banarasi sarees, the market for Banarasi sarees has risen," said Vishnu Jalan, another saree trader.

The traditional but elegant Banarasi sarees have long been a proud possession of almost any Indian woman's wardrobe. But the news that former Miss World Aishwarya Rai may wear it on her wedding day has captivated one and all.

"Banarasi sarees are good, and we are buying them because Aishwarya has also bought them," said Savita Singh, a customer.
Sanjay Dutt calls The Bhootnii a perfect horror-comedy blend and reveals what made him come on board for the film!

Renowned for his intense performances and larger-than-life screen presence, Sanjay Dutt is set to

Friday, April 04, 2025
Sara Ali Khan Embraces Spirituality at Karnataka's Chandramauleshwara Temple!

Actress Sara Ali Khan, known for her elegance and grounded nature, once again showcased her deep spiritual

Friday, April 04, 2025
Tanya Maniktala reveals what makes her latest series Loot Kaand a compelling watch on Amazon MX Player!

Amazon MX Player, Amazon’s free streaming service, turned up the heat with its latest series, Loot Kaand, a

Friday, April 04, 2025
Shilpa Shetty emphasises perseverance as the key to success at Femina Circle's empowering debut in Pune!

Femina Circle, is an exclusive membership club designed for women to connect, foster meaningful

Friday, April 04, 2025
Badshah Gets Emotional Remembering Sidhu Moose Wala During 'Indian Idol 15' Finale!

The grand finale of ‘Indian Idol Season 15’ turned emotional as rapper and music sensation Badshah

Friday, April 04, 2025
ADVERTISEMENT
ADVERTISEMENT