Bollywood actress Celina Jaitley, who is the brand ambassador of Jashn saris, plans to start her own line of saris.

"Not only am I endorsing 'Jashn' but I'm also coming up with my own line of saris called 'Celina's Jashn'. My range would also cater to non-Indian women and includes bridal and contemporary wear in various colours."

"I've always been actively involved in creating my clothes. I love the sari and I want to make it world famous. I'm very comfortable wearing it at film premiers and other formal occasions. I think a sari targets the woman audience more than a Western outfit," said Celina.

Celina believes the sari is the most sensuous dress.

"I am very fond of lace saris in particular. I think a sari is the most sensuous outfit and it flatters women like nothing else. It graces every woman irrespective of her age and marital status.