The new concept brings about promotions in the entertainment industry on the wheels on the train where the vehicle has been especially dedicated for the promotional activities. Sajid Nadiadwala's Housefull 4 marks itself as the first film which will hold its promotional tour from Mumbai to Delhi on the train. In the presence of the entire cast of Housefull 4 and the media fraternity, today's day marks a new chapter in the history of Indian railways.
Filmmaker Sajid Nadiadwala shares, `I'm extremely delighted to hear about this great Initiative by the government and the Indian Railways. This coming together of the industry on-board the wheels will chart new paths and will mark new horizons as a greater contribution to arts, culture and the history of India. The entire cast is excited for this whole new experience.`
The Indian Railways and IRCTC finds its services and metamorphosis, keeping up with the times and this new concept is surely a step to take the entertainment industry deeper into the routes of the nation as a new chapter with this launch today.
Vijay Singh, CEO Fox Star Studios, shares : "Houseful 4 is excited to partner with the Indian Railways for a unique train journey from Mumbai to the capital city. The train ride will take the entire cast of Houseful 4 and media through a mad journey, just as the film promises and prep the audiences for the release of the film on October 25th`
The multi-starrer film starring Akshay, Bobby Deol, Riteish Deshmukh, Kriti Kharbanda, Kriti Sanon and Pooja Hegde promises to be a hilarious roller coaster ride much like its earlier avatars where today, we will surely find them on the train with 'Promotion on wheels'. Housefull 4 produced by Nadiadwala Grandson & Co-Produced by Fox Star Studios is slated to release on 25th October has become the first movie, much to its title itself being rolled on the wheels. Housefull 4 is excited to partner with the Indian Railways for a unique train journey from Mumbai to the capital city. The train ride will take the entire cast of Housefull 4 and media through a mad journey, just as the film promises and prep the audiences for the release of the film on October 25th`.