At the trailer launch of one of her we series, she was asked how does she manage to produce different contents for different demographics at the same time to which Ekta replied, "There are different sides to our personality. so I have as much fun making Nagin, especially the Panchmukhi Nagin than I'm creating as much as creating a deep emotional show like Broken But Beautiful".
Ekta further shares, "I think we have to celebrate that every form of art even if you don't like it, it has a different meaning for somebody else. For the common masses television is escapism, for a broken heart 'Broken but beautiful is a connection and to somebody else, Game of Thrones' is living out your gladiator. So you have to have a connection with the art and it doesn't matter which medium or what kind of art".
Recently, Ekta Kapoor announced her collaboration with Disha Patani for her upcoming next title KTina. Ekta also had shared an exclusive look of Disha Patani from 'KTina' which has created great excitement amongst the audience.
Ekta Kapoor completed 25 years of Balaji Production and it was a moment of pride and celebration for her as ALT Balaji which is a division of Balaji Telefilms, has managed to have 20 Million paid subscribers.