The much talked about personality in Mumbai telly world Sandiip Sickand proudly announced Sony Entertainment's new soap ‘Virrudh' at a press conference on Monday.

Sandiip had all praises for the serial that is produced by actress Smriti Zubin Irani and will go on air from March 26 and said that it is one of its kind and will definitely be popular among the audience.

However, the media cornered Sandiip with a host of questions regarding ‘Kulvadhu' and Anuj Saxena's grudge against Sony for allegedly maltreating him. "Kulvaddhu was not doing too well and so we had to take it off air. The decision was not taken suddenly.

Anuj was not coming to the office for almost a month-and-a-half and Rekha was handling things on his behalf. The message was passed down to her," clarified a hassled Sandiip.

He went on to state that Sony was still open to Anuj and if the Maverick has something good to offer, it will be considered. However, Sandiip still maintains good relations with Anuj.

On being asked as to why there are so many rumours regarding him and Sony, Sandiip laughed it off saying, "I have become used to it. My agenda is to concentrate on TRPs and the upcoming programs so that I can take Sony to where it deserves".

He also scoffed off rumours of his quitting Sony and clarified with a big "Yes" that he is still with Sony and all ‘news' in this regard were mere rumours about him leaving it.

Sandiip was, however, "No Comments" on his views about Ekta Kapoor and refused to say whether he would be joining her. "What ever I say is interpreted by people in their own way. Interpret it the way you want it to, but I will not say anything," Sandiip insisted. - (SAMPURN)