ICICI, SRK an team up to lure NRIs

ICICI, SRK an team up to lure NRIs
Tuesday, March 20, 2007 15:12 IST
By Santa Banta News Network
Leading Indian bank ICICI has launched an advertising campaign featuring Bollywood superstar Shah Rukh Khan to lure the 1.3 million people of Indian origin living here to open an account.

ICICI Bank teamed up with Khan, who has a big fan following in Britain, to launch its HiSave account that pays 5.65 percent interest on deposits of 1 pound or more.

"He is our brand ambassador and his name is so easily recognisable to anyone of South Asian origin. He is very popular," said Sonjoy Chatterjee, managing director of the bank in Britain.

ICICI currently has six branches in Britain, employing around 200 people who look after a balance sheet of over 2.5 billion pounds of assets.

The bank's branches are mostly located in areas heavily populated by the Indian community like Wembley, Leicester, Southall, Manchester and Birmingham, The Sun newspaper reported.
Death Threats to Shah Rukh Khan: Lawyer Arrested in Chhattisgarh for Extortion Attempt!

In a shocking turn of events, a man identified as Mohammad Faizan Khan has been arrested for issuing death threats to Bollywood superstar Shah Rukh Khan. The accused, a lawyer by

Tuesday, November 12, 2024
Bigg Boss 18: Vivian Dsena and Chahat Panday's Coffee Banter Steals the Show; Frenemies Turn Friendly Over French Coffee!

In the latest promo of Bigg Boss 18, contestants Vivian Dsena and Chahat Panday, known for their heated arguments and on-screen rivalry, showcased a lighter side of their relationship

Tuesday, November 12, 2024
Varun Dhawan Praises Pooja Hegde's Stunning Look; Sparks Excitement for Upcoming Film!

Bollywood actor Varun Dhawan recently showered praise on actress Pooja Hegde, who made heads turn with her stylish and edgy outfit in her latest Instagram photoshoot. Pooja shared a

Tuesday, November 12, 2024
Half Love Half Arranged S2 Trailer Unveiled!

Get ready for an exciting and drama-filled journey as Amazon MX Player, Amazon's free video streaming service, and Dice Media's much-loved rom-com series Half Love Half

Tuesday, November 12, 2024
Model Sifat Sehgal opens up about her battle with Anorexia!

In a candid and courageous revelation, model and reality TV star Sifat Sehgal has opened up about her harrowing journey with anorexia and her recovery, offering an unfiltered

Tuesday, November 12, 2024
ADVERTISEMENT
ADVERTISEMENT