ICICI, SRK an team up to lure NRIs

ICICI, SRK an team up to lure NRIs
Tuesday, March 20, 2007 15:12 IST
By Santa Banta News Network
Leading Indian bank ICICI has launched an advertising campaign featuring Bollywood superstar Shah Rukh Khan to lure the 1.3 million people of Indian origin living here to open an account.

ICICI Bank teamed up with Khan, who has a big fan following in Britain, to launch its HiSave account that pays 5.65 percent interest on deposits of 1 pound or more.

"He is our brand ambassador and his name is so easily recognisable to anyone of South Asian origin. He is very popular," said Sonjoy Chatterjee, managing director of the bank in Britain.

ICICI currently has six branches in Britain, employing around 200 people who look after a balance sheet of over 2.5 billion pounds of assets.

The bank's branches are mostly located in areas heavily populated by the Indian community like Wembley, Leicester, Southall, Manchester and Birmingham, The Sun newspaper reported.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT