VMate’s new Ghar Baithe Bano Lakhpati campaign with comedian Bharti Singh offers reward worth Rs 3 crore for video creators

VMate’s new Ghar Baithe Bano Lakhpati campaign with comedian Bharti Singh offers reward worth Rs 3 crore for video creators
Wednesday, April 29, 2020 09:28 IST
By Santa Banta News Network
Trending short video app VMate has come up with a unique opportunity for its users to earn money by creating videos on the app even as they continue to stay at home due to the lockdown triggered by Covid-19 pandemic. Through the campaign, VMate is providing monetary help especially to users who are unable to go for work, resulting in loss of their incomes. Adding the fun factor is popular television personality and stand-up comedian Bharti Singh, who has joined the campaign to provide wholesome entertainment to the app users. The campaign, titled #GharBaitheBanoLakhpati, offers VMate users an opportunity to earn cash rewards up to Rs 3 crore by creating videos.

As part of the campaign, VMate has launched a dedicated H5 in-app page wherein details of the drive are furnished and creators have been invited to share their videos and earn money. Users can also browse through http://s.vmate.com/un23UnEUmu to visit the page. Users can join the campaign starting April 28. With Bharti coming on board, she is slated to add more fun and also benefits for VMate creators as part of the campaign. She will act as a judge to evaluate the videos and send out Rs 40 lakh over a period of four days as reward to select creators from April 30 to May 3. Each user has the opportunity to earn as much as Rs 5 lakh through the campaign, which is expected to be a laugh riot full of fun and frolic.

The star comedian has also launched her own profile on the short video app to reach out to millions of Indians who have made VMate one of the most downloaded social media apps globally.

Speaking about the campaign, VMate Associate Director Nisha Pokhriyal said, `VMate has made consistent efforts to keep its users informed as well as entertained during the ongoing lockdown phase. Taking it a notch further, we have roped in Bharti Singh, who is a popular name in the Indian entertainment industry. I am sure our users will make the best use of this opportunity.`

Bharti too asserted that she was looking forward to the campaign, saying, `I am excited to reach out to millions of VMate users through this campaign. It is a unique opportunity to entertain as well as reward my fans through the short video app.`

Since the outbreak of the pandemic, VMate has taken a number of steps to raise awareness about Covid-19 as well as help people who are stuck in homes during lockdown. The app recently launched a profile 'Myth Buster', which provided WHO-sourced information in interactive and animated format. Besides, doctors were also roped in to bust myths concerning the novel virus. Apart from this, a #21DaysChallenge was also launched wherein users were asked to up a fresh challenge each day and remain busy at their homes. It was also an opportunity to win cash rewards.

This isn't the first time that VMate has joined hands with celebrities to organize campaigns that charm as well as benefit its users. Earlier in 2020, VMate collaborated with India's top YouTubers Bhuvan Bam, Ashish Chanchlani and dancing sensation Sapna Choudhary for #VMateAsliHolibaaz campaign. A short movie and a foot-tapping Holi song were released as part of the campaign, which also resulted in several users winning prizes such as smartphones, television sets, etc. Prior to that, VMate had launched a New Year campaign titled #SunnyKaNewYearCall with Bollywood diva Sunny Leone, as part of which she even went on a date with the winner of the campaign.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT