She feels it's high time the music industry wages a war on the menace that has plagued this industry for so long. Taking an initiative, she has produced a short video clip that hits out at pirated VCDs/DVDs that float in the market resulting in losses of millions to the music industry.
This 45-second video shows the protagonist, television actor Manini De, a wealthy woman, being the object of mockery as a result of possessing pirated CDs.
Divya Khosla Kumar, who is married to Bhushan Kumar, is one lady who doesn't believe in wasting her time. She has been more than active in her husband's company, T-Series, taking care of the overall administrative duties. She has also joined the bandwagon by turning a director.
When asked about why she has chosen this as her directorial debut, lady said, "Our music industry faces huge losses due to piracy, which overshadows our artistes' talent and all the hard work. Most people don't realize the consequences when they pick up a pirated VCD or DVD.
Thousands of people suffer and are even rendered homeless. I felt it was high time we stopped this murky business. And a commercial is the best way to make the public aware that they are indulging in a crime"
Well, with such good intentions, we are definitely sure your efforts won't go unnoticed! - (SAMPURN)