/> As usual he's here there everywhere. Barely has he touched base after shooting for Rituparno Ghosh's The Last Lear in Mussouri when the Big B started shooting for an ad.

"It's with Raj Kumari Hirani and it's for Emami," AB says about his first tryst with the Munnabhai director. The Big B had loved Lage Raho...Munnabhai enough for a repeat viewing in his busy schedule. And although this is only an ad, the Big B seems happy enough jamming with the Munnabhai director.

Endorsements continue to occupy a sizeable space in his annual schedule. "Although the playing time for an ad is just a few minutes it has to tell as much of a story as full-length feature film. I love the challenge of telling a story within that limited space. We've some really talented directors doing ads these days."

Interestingly the Big B did ads with Rakeysh Mehra and Balakrishnan before doing feature films (Aks and Cheeni Kam) with them. So is a film with Hirani on the anvil?