Pavitra Rishta Fund.Com is an initiative launched by ZEE TV in the memory of late actor Sushant Singh Rajput that will raise funds to help people who are suffering from Mental Health issues. A webinar regarding the same was conducted today which film producer and director Ekta Kapoor was a part of. Ekta, who launched Sushant in the TV industry with 'Pavitra Rishta' is the face behind this noble initiative. However, Ekta got trolled on social media by Sushant's fans for not giving him film projects but now people are appreciating her for taking this step.

This fund will focus on empowering people regarding the importance of mental health and to create awareness against the stigma attached to mental health kyunki ''Har Rishta Hai Khaas'' as ZEE says. The fund will encourage the donors to come forward and support them in providing low-cost mental health treatments to common people.

Ekta Kapoor highlighted the negative impact of social media trolling and how social media has made public the failures and successes of film artists which adversely affect them. She also said that this initiative will help from Bollywood celebs to housewives who struggle from ill-treatment at home and want to seek help.

The webinar was hosted by RJ Rohini Ramanathan and Tarun Katial, the CEO of ZEE5 India joined her. Another member of the webinar, Jayanti Shukla, the CEO of United Way Mumbai is on board with ZEE5 as a philanthropist partner for Pavitra Rishta Fund. Later on, motivational speaker Priya Kumar and Dr. Harish Shetty (psychiatrist ) joined the conversation.