BIG 92.7 FM listener wins... Abhishek Bachchan's Sherwani

BIG 92.7 FM listener wins... Abhishek Bachchan's Sherwani
Thursday, April 26, 2007 13:59 IST
By Santa Banta News Network
With the Abhishek-Aishwarya wedding craze hitting an all time high, BIG 92.7 FM, India's largest private FM radio network, whose brand ambassador is none other than the most recently wed Bollywood heart-throb Abhishek Bachchan, sure had some great programming mix and entertainment for its listeners.

Among the other interesting and innovative offerings from the Radio Station, was the 'Sherwani that Abhishek Bachchan himself wore for the campaign of the BIG FM'. The Station ran a contest, aptly christened 'The BIG Shaadi', on air, which asked listeners to send in innovative blessings.

The lucky winner was announced today amidst much fan fare at West Gate Mall, Rajouri Garden, New Delhi.

As luck may have it, the winner, Ms. Vinny Shukla, a resident of Malviya Nagar is soon to be wed and what better a gift for this Abhishek Bachchan – BIG 92.7 FM fan, than to see her husband on his wedding day in the very Sherwani worn by Abhishek Bachchan himself!

The Sherwani made from zardozi and zari work, has seen the light of many a hoardings and advertisements around the country, of course, worn by Abhishek Bachchan for the advertising campaign of BIG 92.7 FM.

An ecstatic Vinny was presented with the Sherwani by the RJ's of BIG FM - Rajeshwari Sachdev Badola and RJ Ayushmann at West Gate Mall, Rajouri Garden.

An elated Vinny Shukla said, "This is the best gift that I can give to my fiancé. To see him in the same outfit that belongs to Abhishek Bachchan – my favorite Bollywood star is just amazing.

Maybe I will ask him to also grow stubble like Abhishek... for the closest resemblance (she says jokingly). My favorite Radio Station got me a special gift for my special day, which is part of my favorite Bollywood star. I am overwhelmed."

Enthused at reinventing innovation, Ms. Praveen Malhotra, Head of North Operations, BIG 92.7 FM said "At BIG FM, we have always offered unique content to our listeners. On the occasion of the wedding of our brand ambassador who is also the son of the first family of Bollywood, we just had to do something different...and what better than to get listeners to win something that is priceless!

The concept behind the 'contest led campaign' was to offer interactive connect to our audience and the fans of Abhishek Bachchan. The contest produced a huge response in the city by all the fans wanting to consecrate the couple with eternal marital bliss."

Elated RJ's – Rajeshwari and Ayushmann expressed immense joy and a great deal of good deed that went into this contest, yearning that the wish will actually reap fruits into the lives of the newly married couple.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT