To support the cause, first Shruti Haasan took to her Instagram and shared a video on how PCOS is still an unspoken lifestyle disorder and urged others to be more vocal about the topic. Divyanka Tripathi who participated in the first edition of the movement, showed her continuing support to the campaign by sharing a video on Instagram educating women about ways to manage PCOS using a clean plant based diet. Vidya Malavade put up an Instagram story encouraging women to participate in the movement.
With every 1 out of 5 women getting detected with PCOS, it has become a common disorder affecting women's health. OZiva, India's leading clean, planted based nutrition brand, has always worked towards empowering women to be better, in every way. With this campaign it aims at creating the much needed awareness around the condition and ways to manage the symptoms using a holistic and clean lifestyle. It has also created open conversations where women are sharing their experiences and insights about managing PCOS. Month of September is dedicated to being the month of PCOS awareness.