Trending short video app Changa, launched recently by Gurugram-based tech firm BITCS, has added yet another feather in its cap by introducing a slew of stunning AR (Augmented Reality) filters, video editing functionalities and face mask stickers. The latest move by the app, which is emerging as the most preferred made-in-India TikTok alternative, has resulted in Changa trending among the top slots on Google Playstore and registering more than 4 million users within a short span.

Since its inception, the all-new short video creation app has been filling the void created by the suspension of global short video apps such as TikTok and Likee. Changa stands out of the clutter with a wide array of AR filters and video editing tools, which is approximately 10x more than what's being offered by other similar apps, including Chingari. Changa offers best-in-the-class short video editing experience, as its mechanism doesn't merely combine multiple videos but lets the user edit them in one go.

According to the makers of the app, the functionalities have been conceptualized and tailored to meet the requirements and desires of India's pool of young video creators as well as popular TikTokers. Within a very short period, the app has already implemented most of what was offered to Indian creators by global giants such as TikTok. Changa app's easy-to-use seamless interface, coupled with the newly-introduced range of filters and tools, is adding incessantly to its popularity.

Referring to the overwhelming response, Changa app founder Mr Shubham Agarwal said, `Our end goal is to provide all users the best video creation experience. The success of the application should be attributed to the utter perseverance and dedication of the whole team. Currently, we are offering top-notch quality filters and video editing tools that are the best in the market. And we are most definitely adamant on improving and adding better features to further enhance our user base.`

Within the first three days of its launch, Changa app had recorded more than 1Lakh downloads and swiftly crossed the four million download mark in a short time span. The app gives the option to share the videos directly on instant messaging app WhatsApp and other social media platforms. The 15-second-long videos can also be used for displaying WhatsApp status.