Siddharth Roy Kapur, executive vice-president - marketing, distribution & syndication, UTV Motion Pictures, says, "UTV is committed to increasing opportunities for audiences around the world to legally access our content in as convenient a manner as possible and in the best quality.
Post the successful online release of Hattrick, we are very excited about continuing our partnership with Rajshri.com and believe that the online premiere of ‘Life in a...Metro' is a win-win for all, the biggest winners being viewers worldwide."
This offering is primarily designed to cater to the South Asian and NRI diaspora overseas. The original Hindi version of ‘Life In a Metro' as well as subtitled versions will be available online.
The film will be available for a 72-hour download on-demand 24/7 starting 12 noon IST from May 11, 2007. Low and high bandwidth versions of the film will be available at USD 9.99 and USD 19.99 respectively. - (SAMPURN)