'Zaroorat is the musical initiative to nurture hope and togetherness in the society', says Singer Ajay Keswani

'Zaroorat is the musical initiative to nurture hope and togetherness in the society', says Singer Ajay Keswani
Friday, October 16, 2020 11:02 IST
By Santa Banta News Network
The latest musical initiative `Zaroorat` saw Shatrughan Sinha and Sonakshi Sinha together with other eminent personalities. The song is getting massive applauds among people and motivating with its inspirational lyrics and powerful music. Dubai based singer Ajay Keswani who recently lent his voice in this social campaign `Zaroorat` is really happy with the response and believes this project is very close to his heart not just because he worked with the eminent personalities but also this is a much-needed song in this time of crisis.

Elated with the response Ajay says,` This song help me to contribute in the society in the best way possible and nurture hope and togetherness. I'm really thankful to Viral Motani and Varun Prabhdayal Gupta for giving me this opportunity and also want to congratulate the whole team of Zaroorat` adds Ajay Keswani.



The song also features rapper 'Muhfaad' to make the message reach out to youth in the most sustainable way. Personalities like H.E Dr. Kiran Bedi, Padma Vibhushan Dr. Sonal Mansingh (Member of Parliament), Laxmi Agarwal, Laxmi Narayan Tripathi, Ani Choying Drolma has also joined hands in this social campaign initiative. The song is Curated and Directed by Varun Prabhudayal Gupta, presented by Republik Of Musik in association with Beyond Music & White Billionaire Records and produced by Ampliify Times, Subhash Bihani, Viral Motani, Pakkhi Hegde and Manoj Lakhiani. The official Radio Partner for Zaroorat is Red Fm.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT