You have been seeing him jumping around buildings for a bottle of Thumps Up, but now you will see Akshay Kumar as a gentleman endorsing the Grasim Men's wear collection. Akshay has been appointed as the brand ambassador for Grasim Industries textile division.

Grasim Industries Ltd textile division president and unit head S Krishnamoorthy says, "The suave and charismatic Akshay epitomizes the Grasim brand ideology of power of fashion.

As we enter our next phase of growth, there is a need for a brand ambassador who could make a fashion statement and at the same time command mass appeal. Akshay is known for his great sense of style and his widespread popularity".

Krishnamoorthy believes that there is a perfect synergy between the brand and the actor and believes that this relationship will go a long way in defining Grasim as a perfect fabric for men on all occasions.

Now, is Akshay going for an image makeover?